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Showing posts with label references. Show all posts
Showing posts with label references. Show all posts

Wednesday, March 2, 2011



In this video it explains Color theory and color in logo design. It will go over using a color wheel, choosing colors, Adobe Kuler, Color relationships, and Do’s and Don’ts.


Some terminology that will be helpful also is:


Warm Colors: Colors such as red, yellow, and orange. These colors evoke warmth because they remind us of things like the sun or fire.
Cool Colors: Colors like blue, green, and purple (violet). These colors evoke a cool feeling because they remind us of things like water or grass.
Neutral Colors: Gray, Brown. These aren't on most color wheels, but they're considered neutral because they don't contrast with much of anything. They're dull and uneventful.
Value: Usually refers to the amount of black in a color. The more black a color has, the darker its value.
Brightness: Refers to the amount of white in a color. The more white a color has, the brighter it is.
Saturation: Refers to the amount of a color used. When a color is at full saturation, it is extremely vibrant.



I also had 5 sources from which I got my information and they are: